Chili Recreation Department Identity
The Chili Recreation Department is a center in Western New York that provides after-school programs, camps, leisure opportunities, recreational facilities, and classes for all ages.
I designed a logo and updated their existing brand with the goal of creating a more cohesive, distinct identity for the Chili Recreation Department. It was developed to be cost-effective and easy to use, since most of the funding comes from the town and classes they offer, and a lot of their staff members are volunteers. This style guide provides information to keep the presentation of Chili Recreation materials in a more consistent way, so they can be recognized throughout the town.
Click here to download a PDF with the logo ideation.