Visual Designer
Hum_Logo_Final-03.jpg

Hum

Bees are responsible for more than one in every three bites of food we take. And yet, their importance is often overlooked, and they are dying at an extraordinary rate. There are a few small things we can do that will have a big impact on bees and our environment. 

Hum is a company that produces and sells beeswax products to raise awareness of this problem. Candles, lip balm, raw beeswax, and honey can be purchased along with t-shirts, matchbooks, and classes to learn about honeybees and their importance to the environment.

100% of the proceeds will go to local beekeepers and supplies for the products to directly support the educational outreach, community action and advocacy efforts to protect the health and well-being of honeybees in Rochester, NY. 

 

This project is UNDER CONSTRUCTION! Updates coming soon.  

Hum Logo. 

 

Appendix: 

This project was published in Communication Arts 2017 Typography Annual

Logo: Hand lettering is a very organic type treatment, and the use of watercolor emulates honey. The unevenness of the letterforms is a nod to the way pesticides affect bees.

Packaging for the Candles, printed on recycled paper. 

Store Display

Shopping bag.

When customers order online, they get a thank-you card. 

Close-up of type for the Thank-You Card.