Le Sel makes premium chocolate-covered pretzel wands that are thinner and more refined than average “pretzel rods,” and are more upscale by having higher-quality toppings for each flavor. By using organic and fair-trade ingredients, it is also healthier than other sweet snacks.
I designed the logo, and the branding and package design was created with the help of two other Graphic Designers: Joe Hodapp and Annie Wong, whereas the package design was created by a Packaging Science major: Sydney Ryan.
This project was recognized as a shout-out at the Paperboard Packaging Alliance's (PPA) Student Design Challenge.
To read more about our process and research for Le Sel, feel free to read our marketing statement.